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A Helpful A-to-z On Recognising Central Aspects Of [advertising]

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In 1994, a Tel Aviv advertising agency designed a campaign aimed at improving the city's notoriously bad drivers. The slogan? "Research proves aggressive drivers have small penises."

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Comcast Tops All Media Cos. In Q2 Ad Share

Comcast posted a12% share in revenue from national marketers, according to Standard Media Index, from January through June 2018. Google had the second highest ad revenue share at 9.6%. A year ago, for thefirst six months of 2017, Comcast was at 9.7% share; Google, 9.1%. For national marketers, these shares comprise any advertising purchased through media agencies -- national and local media,including national TV networks, local radio, local TV, newspapers and digital media. This year, after Comcast and Google, Walt Disney was at 8.6% share (it was at 9.1% a year ago); CBS Corp.,6.3% (6.8% in 2017); Time Warner, 5.7% (same as 2017); 21st Century Fox, 5.5% (6.5% in 2017); Discovery Inc. 3.9% (same as 2017); Viacom, 3.8% (4.0% in 2017); and Facebook, 3.5% (2.8% in 2017). SMI also says a 3.9% share went through media agency trading desks. It was 3.5% in 2017. This year, the top 10 media companies/platforms totaled a 62.9% share of national marketers dollars;the remaining 37.1% share went to other media sellers. SMI says 63% of advertising revenue from national marketers went to traditional media and 37% went to digital media.

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